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David Yankovich is taking what he learned and bringing it not to the elite, but to those who can create an upset and a movement. 

When Doug Jones entered the special election to replace U.S. Senator Jeff Sessions in Alabama, he was polling 40 points behind the Republicans. David Yankovich joined the campaign to manage digital operations, email fundraising, social media, speechwriting and other online communications.  With David’s digital leadership, he created an innovative social media campaign of engaged constituents, celebrity influencers, major social media influencers, and local influencers to control the social media message and steer the campaign to victory.

Congresswoman Carolyn Maloney found herself in new territory against a challenger that heavily invested in digital and Yankovich helped her tell her story on social media resulting in a 600% climb in engagement.  On digital, he used the large volunteer army as well as celebrity influencers such as Alyssa Milano’s significant reach to net maximum impact for a press conference and mock ERA hearing. By partnering with NowThis, we were able to garner over 1.2 million views. With the help of Yankovich and a strong digital army she won by 17%, in a race that everyone thought would be at least a 40-point blowout.

Yankovich was the creative mind behind Eleven Films’ Democratic pump up video titled “Blue Wave” and disseminated the video on social media resulting over 7 million views across platforms. He also helped get over 1 million views for Future Majority’s “Built Not Bought” social media video. 

David Yankovich was named AAPC Pollie Campaign Excellence Award Winner for Digital Strategist of the Year for 2018.

Yankovich’s Success: 

  • Responsible for winning campaign slogan #RightSideOfHistory
  • Responsible for all digital including email fundraising, digital operations, social media, speech-writing, and communications advisement.

  • Lead 2 digital money bombs responsible for over 2.5 million dollars.
  • Increased the campaign’s Twitter account from 1,000 to 45,000 followers before the national media began to cover the race and increased the follower count to 202,000 before Election Day Managed an online volunteer network that created 15,000 memes around the campaign. 

  • Responsible for several celebrity endorsements, videos, and concerts including Alabama natives Drive-by Truckers, Saint Paul and the Broken Bones, & Jason Isbell. Responsible for Mark Ruffalo, Misha Collins, Connie Britton, Kerry Washington, and Alabama native Channing Tatum endorsement videos.

  • Total 5 million dollars raised via social media.

  • Led innovative social media campaign of celebrity influencers, major social influencers, and local influencers to steer the online debate to success including Twitter Rallies, Followback parties, Firestorming and other strategies that brought the grassroots into the campaign and was able to control social media messaging

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